Sales & Marketing Coordinator
15~20K CNY/Per month
Full-time
1~3 years
Refresh at 10 months ago
77 Views
17 Apply
Shanghai
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Job responsibilities
Key Responsibilities:
University and Schools Partnership Development
• Identify and engage universities, colleges, and educational institutions worldwide to explore collaboration opportunities.
• Negotiate partnership agreements and support the onboarding of new partner universities and schools.
• Prepare tailored presentations, proposals, and marketing materials for institutional partners
Student Recruitment & Sales
• Generate and qualify student leads through partner universities and schools, online channels, and education fairs.
• Respond to inquiries, provide program details, and guide prospective students through the application and enrolment process.
• Follow up with leads and achieve recruitment targets.
• Maintain and update the CRM database to track leads and conversion rates.
Marketing & Content Creation
• Plan and execute social media strategies to promote programs (Facebook, LinkedIn, Instagram, Twitter, WeChat).
• Create engaging bilingual content (Chinese & English) for marketing campaigns, newsletters, and the website.
• Monitor and analyse marketing performance to optimize reach and conversion.
• Prepare sales collateral (brochures, presentations, videos) for both student and university and schools audiences.
Event Coordination
• Organize and promote webinars, info sessions, and international education events.
• Represent Wo Hui Mandarin at education fairs and partner meeting.
Job Requirements
• Bachelor’s degree in Journalism and Communication, Marketing, Business Development, International Education, or a related field
• Foreign and Chinese nationals in China with minimum 2–3 years of experience in sales, business development, or student recruitment (experience in higher education or international exchange strongly preferred)
• Native or near-native English (both written and spoken); Chinese language ability
• Excellent presentation, negotiation, and relationship-building skills to engage universities and institutional partners
• Strong understanding of social media and marketing tools (e.g., WeChat, LinkedIn, Instagram, Canva)
• Goal-oriented, organized, and able to work independently while meeting sales and partnership targets
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