Oversea Marketing Specialist ( English Market )
15~20K CNY/Per month
Full-time
3~5 years
Refresh at a year ago
193 Views
33 Apply
Guangzhou
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Job responsibilities
1 - Develop and execute marketing strategies for English-speaking markets, aligning with the brand's global positioning and target market insights;
2 - Plan and manage digital advertising campaigns (Facebook/Instagram, YouTube, Google Ads, etc.), including creative direction, budget allocation, performance tracking, and ROI optimization;
3 - Organize and manage influencer/KOL partnerships, including outreach, collaboration planning, content delivery, and performance tracking;
4 - Manage online user communities (such as Discord, Reddit, Facebook Groups, etc.) to enhance user engagement, brand loyalty, and community growth;
5- Oversee the brand’s social media accounts (Instagram, Twitter, YouTube, TikTok, etc.) in English-speaking markets, ensuring consistent content output and audience interaction;
6 - Gather market insights and user feedback, conduct competitor analysis, and provide actionable suggestions to refine brand messaging and market approach.
Job Requirements
1 - Bachelor’s degree or above
2 - Fluent in English (native or C1+ proficiency), with strong business communication and content creation skills;
3 - 3 years of marketing experience in international or English-speaking markets;
4 - Familiarity with cross-border marketing platforms and tools, such as Meta Ads Manager, Google Ads, TikTok Ads, Mailchimp, Hubspot, etc.;
5 - Strong creative thinking and planning skills with a good sense of branding and storytelling;
6 - Hands-on experience in community management or social media operations for overseas audiences;
Previous experience in KOL/creator partnerships is a strong plus;
Previous experience in Game/Art creative industry is a strong plus;
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