Ayana's Resume

Ayana

Marketing & Community Specialist

Female

23 y/o

Copywriter/Social Media Operations/Public Relations/Editor/Writing/Reporter/Video editing/Public Relations Specialist/Assistant/Media Specialist/Assistant/Marketing Manager/Supervisor

Live in China

Nationality Kazakhstan

Summary

International marketing and content specialist with experience in social media, influencer and creator marketing, editorial content, and global brand communications. Experienced in developing content for international audiences, identifying and working with creators and KOLs, researching digital trends, and adapting communication strategies across markets. Strong understanding of social media culture and community-driven marketing, with professional working proficiency in English and native Russian. Currently based in Shenzhen and experienced in working in international, cross-cultural environments.

Work experience

Overseas social Media specialist
RAILIA
2026.02-Current
(8 months)
Develop international marketing and social media content for a consumer technology brand. Create English-language campaign messaging, product communications, and content for overseas audiences. Research global social media, cultural, beauty, and consumer trends to support content strategy and brand positioning. Collaborate across marketing, creative, and product teams on international campaigns and creator-focused initiatives.
Editor->Managing editor->Editor-in-chief
The Steppe Media
2022.07-2026.02
(4 years)
Wrote and edited editorial content across culture, media, fashion, lifestyle, and social trends. Researched international topics and developed stories for digital audiences. Worked on branded and commercial content, adapting brand messages to The STEPPE's editorial voice. Coordinated content production and collaborated with editors, designers, and external partners.

Educational experience

Saint Petersburg State university
Journalism and Mass Communications
2020.09-2023.06
(3 years)
Studied journalism and mass communications with a focus on digital media, editorial writing, content production, media analysis, and communications. Developed practical skills in research, interviewing, copywriting, editing, storytelling, and creating content for digital audiences.